You know you want to host a webinar to attract more customers and touch base with existing ones, but how can you make sure your webinar is a successful one? What are some of the best ways to bring customers to your webinars without scaring them away instead?
Below, you will find several tips and steps you can take to make sure your webinars are seen by as many customers as you want.
Use Simple Software
One of the most important ways you can bring more customers to your webinars is to use simple software. If the software you choose requires downloads or is very complicated for a customer or potential customer to learn, then that customer may choose to go with another company for accessibility purposes instead.
Choose online webinar software that allows you to lecture as well as hold discussions. Pick a software that makes it easy for you to hear and answer questions from attendees and allows customers to join the webinar without necessarily having to download any software if they don’t want to. And of course, pick software that doesn’t have a steep learning curve.
Don’t Ask for Too Much Information
The more information your customers must provide in order to register for your event or use the software you choose, the less likely they will be to attend. They may view the webinar as simply a chance for you to gather more information out of them—even if this isn’t true. You don’t want to start off on the wrong foot with your customers, so keep this in mind as you plan.
When you choose your online software for your webinar, it’s important to pick an option that doesn’t ask too much of your customers. If they can attend your webinar with as little registration as necessary, this is the ideal situation.
Promote, Promote, Promote
No customers or potential customers are going to know about your webinar if you don’t take time and put forth the effort to promote it. Depending on your industry and field, you may have a wide variety of different options for promoting webinars at your disposal. On the other hand, it can sometimes be difficult to get the word out.
This is an area where it pays to partner with others in your industry. You may be able to put together a group webinar instead, then use breakout rooms or Q&A sessions to answer questions posted for individual presenters.
Pick a Topic that Matters
Your customers want to hear a webinar about your company’s ability to deal with certain problems or address specific needs within that industry. You do not need to spend time talking in a webinar about issues and topics that don’t have anything to do with what your company provides or does.
Choose a topic that matters to your customers, and make sure you don’t pick one they’ve heard about time and time again. The topic you select should be fresh, easy to discuss, and relevant to your line of work. It should also matter to the customer. A great webinar topic can be the jumping-off point of a larger course you can sell to your customers or as a free benefit to continue to provide value to them.
As part of your promotion for your webinar, call customers and potential customers ahead—sometimes twice—to let them know what to expect. The more you call, the more likely you will be to see attendance numbers rise at your webinar.
Part of the reason you should call customers is to promote, but the other part of this step involves simply reminding your customers of the date. They may be interested but forget to write down the information, so a second call can help alleviate some of these problems.
Finally, after the webinar takes place, you should always plan to follow up with attendees.
By doing this, you show your attendees that they mean more to you than simply numbers in your audience, and you can also address any concerns or questions that might have come up during the course of the webinar at this time.
The follow-up call after a webinar is a great time to try to make a sale or otherwise strike a deal with your customer. And if you know you’ve already got another webinar in the works, such as another installment in your discussion plan, you can let them know about this, too.
It can take some time to get the hang of hosting a high-quality, successful webinar. Even if your first one doesn’t go as well as you had hoped, don’t give up. You may see improvement with simple changes such as working with more user-friendly software or spending more time on promotions.
Take time to think about your previous webinars and where you could have improved. From there, you will know how to better reach more customers, and you’re sure to see better results during your future webinars as well.
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