Engaging with your customer base is the best way to grow your business and increase your total profits. One of the hot methods used by business owners today is using text marketing services. With SMS messages, you can reach hundreds or even thousands of people in seconds. People always look when they get a text notification and read the message to see what it contains. While marketing services can help you reach your existing customer base, you can use those services to generate new revenue and increase your profits too.
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Use Contact Information
A big mistake that some business owners make is that they focus too much on their products and not enough on the business side. Every text message that you send should make it clear who you are. What good is sending out a text about an online sale if you don’t include a link to your site? Shoppers don’t want to scroll through their messages to remember who you are or track down a link. They want to know exactly where to go to take advantage of that sale.
Keep it Short
Have you ever received a text message from someone that was so long it came in as multiple texts? Your customers don’t want to deal with long messages or tons of useful information. When using a mass texting service, keep your texts as short as possible. Each one should explain the reason for the message and what shoppers can do.
Offer an Incentive
Offering an incentive gives customers a reason to follow the link in your message and visit your site. Not only can you reach existing customers who haven’t ordered in a long time, but you can reach those who visited your site and didn’t order. Give them a reason to order such as free shipping if they spend a certain amount or a percentage off a future order.
Give Options
There are few things worse than getting texts from an unknown number without knowing how to stop it. That is why you want to include options for customers to stop receiving messages. According to CDYNE, “Despite the immense popularity of new digital technologies, SMS is still one of the leading communication channels.” If they dislike getting texts and block you, they may never purchase from you.
Send Personal Messages
Adding a personal touch to your texts is an easy way to reach your customer base. Simply saying hello or hi and using their name at the front of the message shows that you’re different from the big companies that only care about money.
One Per Day
Don’t send prospective customers so many messages that you spam them. One message a day is the maximum that you should send. If you continually send texts multiple times a day and every day of the week, it turns off those customers.
Learning how to expand your customer base is the best way to grow your business. When you know how to send text messages for marketing and what to include, you have an easy way to reach out to your shoppers.
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